Recyclable & Eco-friendly Food Packaging | Fortune Foods

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A Healthy environment
for a healthy nation

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the beginning

Building on its commitment to environmental sustainability, Adani Wilmar Limited, the largest seller of edible oil in India, became the first brand to replace all their edible oils with recyclable packaging in 2018.


The Promise

“Adani Wilmar is taking another step forward to establish strong adherence to environmental sustainability. The new edible oil packaging will be rolled out for 1 litre pouches for the first time ever in the industry, for our Fortune brand of edible oils initially and will successively cover our other sub-brands. We are talking of nearly 47 crore pouch/litres of oil per annum being packed sustainably. While no direct benefit is attributed to consumers, the empty pouches can now be resold to scrap dealers and recycled entirely instead of disposing and creating pressure on the environment. The cost of production rises minimally for us to incorporate the chemical that allows the packaging to be recycled. But this will not be passed on to consumers and will be absorbed by us totally”

Angshu Mallick - MD & CEO, Adani Wilmar Ltd.

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Passing the Lab Test

The novel formulation of polyethylene (PE) resin has already been certified by the Central Institute of Plastics Engineering & Technology (CIPET), an agency under the Department of Chemicals and Petrochemicals, Government of India. The certificate of endorsement states that the co-extruded multilayer film can be recycled. The new recyclable pouch has also passed the company’s internal laboratory tests covering a DRAT Impact test, a drop test and an ink adhesion test.

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Not stopping at just "recyclable"

Replacing edible oil packaging with recyclable material was the first step. But that alone cannot limit environmental waste. So, we decided to complete the circle.


In 2019, adhering to the government mandate for Extended Producer’s Responsibility (EPR), we initiated the collection of plastic waste equivalent to our packaging consumption. Today, we are ensuring the collection across 28 states and 8 UTs. We have successfully lifted almost 39000 MT since the initiation of the project. Our aim is to effectively lift 100% of our plastic packaging consumption to fully comply with the Plastic Waste Management Rules