Fortune Traditional Basmati Rice

Serve your home cooked food with the enchanting aroma and traditional flavour of long grained Fortune Traditional Basmati Rice in every season.

add aroma of traditional basmati in your biryani!

Cultivated in the foothills of Himalayas, Fortune Traditional Basmati Rice has a unique aroma and earthy flavour which enhances the taste of your rice dishes. So, even dishes like plain rice become memorable.

original basmati aroma

sourced from pristine himalayan foothills

long and slender grains

freshness of fortune traditional basmati rice in different sizes


1 kg


5 Kgs

bring home the original aroma of basmati rice

know your basmati rice

Frequent questions answered by those that bring you this product

  • What are the different types of rice?

    There are numerous varieties of rice which can be classified based on Length, texture, color and aroma of the rice. But broadly, rice can be classified in 4 types, i.e., Brown rice, Organic rice, Basmati rice and non-basmati rice.


    One of the most popular rice in India is basmati rice, which gets its name from its distinct sweet aroma. Basmati rice also comes in many varieties such as, rozana basmati rice, 1121 basmati rice, sella basmati rice, mini mogra basmati rice, mogra basmati

  • What is basmati rice?

    The term basmati refers to “full of aroma”, therefore basmati is a long grain aromatic rice, having a distinct sweet aroma that elevates the dishes made with it. It is grown traditionally in Indian subcontinent and only some places have a GI for basmati rice, these places include Punjab, Haryana, Himachal Pradesh, Delhi, Uttarakhand, Western Uttar Pradesh and Jammu & Kashmir.

  • What are the health benefits of basmati rice?

    Basmati rice is generally lower in cholesterol and has several antioxidants, which makes basmati rice a healthy rice for daily consumption.

  • Is basmati rice a long grain rice?

    Yes, generally basmati rice has a longer grain compared to other rice varieties. But this may vary, you can check out the Fortune range of basmati rice to see which one is best for you.

  • Why is basmati rice aged?

    Some varieties of basmati rice taste best when aged. The aging adds a new layer and dimension of flavor to your rice dishes.

  • Can I use basmati rice for daily cooking?

    Yes, ofcourse! Cooking basmati rice need not be just for special occasions, some varieties of basmati rice are generally used for special occasions, but Fortune offers a wide range of basmati that can be used daily as well as for special days.

  • What pack sizes do Basmati rice come in?

    Fortune Traditional Basmati Rice is available in 1kg pack and 5kg pack.

  • Why should you buy Fortune Traditional basmati rice?

    Sourced from the pristine Himalayan foothills, Fortune Traditional basmati rice has a unique aroma and earthy flavour that enhances the taste of any rice dish you make with it. That’s why we recommend using Fortune Traditional basmati rice.